UMPS CARE – FFB Collaboration

UMPS CARE

SERVICES

Data Insights
Strategy
Charity

THE CHALLENGE

Professional umpires enrich the lives of at-risk youth, children coping with serious illness, and military families by providing memorable, once-in-a-lifetime, baseball experiences. Umps Care’s primary goals were to increase brand awareness, launch a new corporate sponsorship program, and effectively utilize their CRM platform which was limited in providing actionable insights.

THE APPROACH

We initiated a data consolidation initiative to establish a single source of truth for UMPS CARE. We then leveraged our CRM data to create a dynamic dashboard that offered actionable insights and donation opportunities. Our data modeling approach, which employed RFM methodology, enabled us to segment donors and generate targeted reporting that pinpointed the most promising donor segments for various campaign initiatives.

THE OUTCOME

The UMPS CARE team has unlocked the full potential of their data, enabling them to gain a deeper understanding of their donors and capitalize on donation opportunities through advanced segmentation techniques significantly enhancing their ability to drive engagement and optimize their fundraising efforts. Umpscare increased sponsors’ donations as much as 530%.