YORK ATHLETICS
Emerging DTC footwear brand, York Athletics, sought to enter the Wholesale distribution channel. Prior to launch, the client retained FFB Collaboration to reexamine strategic positioning, overall distribution strategy and gain consumer insights through FFB Collaboration’s and research
SERVICES:
Long and Midterm Strategic Plan, Distribution Analysis, Market Capitalization, Data Analysis & Consumer Insights, Market Sizing & Segmentation, Market ResearchABOUT THE CLIENT & CHALLENGE:
Emerging DTC footwear brand, York Athletics, sought to enter the Wholesale distribution channel. Prior to launch, the client retained FFB Collaboration to reexamine strategic positioning, overall distribution strategy and gain consumer insights through FFB Collaboration’s and researchAPPROACH:
Leveraging FFB Collaboration’s proprietary data analytics dashboards & insights, FFB crafted a consumer-driven, culture-current strategy including a detailed distribution strategy and revamped their brand positioning with marketing tactics to successfully launch into wholesale channelOUTCOME:
York Athletics adopted FFB Collaboration’s strategic positioning recommendation, resulting in launching in top tier retailers (Zappos, Paragon Sports) and a new defined consumer target and focusDate:
May 21, 2021