YORK ATHLETICS

Emerging DTC footwear brand, York Athletics, sought to enter the Wholesale distribution channel. Prior to launch, the client retained FFB Collaboration to reexamine strategic positioning, overall distribution strategy and gain consumer insights through FFB Collaboration’s and research

SERVICES:
Long and Midterm Strategic Plan, Distribution Analysis, Market Capitalization, Data Analysis & Consumer Insights, Market Sizing & Segmentation, Market Research
ABOUT THE CLIENT & CHALLENGE:
Emerging DTC footwear brand, York Athletics, sought to enter the Wholesale distribution channel. Prior to launch, the client retained FFB Collaboration to reexamine strategic positioning, overall distribution strategy and gain consumer insights through FFB Collaboration’s and research
APPROACH:
Leveraging FFB Collaboration’s proprietary data analytics dashboards & insights, FFB crafted a consumer-driven, culture-current strategy including a detailed distribution strategy and revamped their brand positioning with marketing tactics to successfully launch into wholesale channel
OUTCOME:
York Athletics adopted FFB Collaboration’s strategic positioning recommendation, resulting in launching in top tier retailers (Zappos, Paragon Sports) and a new defined consumer target and focus
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B a c k T o T o p B a c k T o T o p