Overnight Beauty (ONB) is a beauty and skincare startup looking to establish themselves as a major player in the Luxury beauty and sleep market. They were looking to define their consumer target and relaunch their website with the right positioning and marketing strategy.
SERVICES:Market and Consumer Assessment, Data Engagement, Brand (Growth) strategy Influencer program
APPROACH:We developed a brand strategy and launch plan for ONB based on our market research and competitive data analysis findings. We established the target consumer profile/persona and created ONB brand story to reposition the brand to cater to this new consumer. From our social media competitive research, We defined the scope, content and cadence for social media posts and interaction to effectively grow followers and boost engagement rates. We also developed a marketing strategy and campaign to elevate their brand awareness.
OUTCOME:Overnight beauty social media engagement rate grew over 50% from an average month of engagement.
May 18, 2021