Hanes, one of the world leading apparel brands wanted reconnect with the youth consumer and drive brand awareness by relaunching one of their iconic brands from the 80’, Beefy Tees.

Influencer program development, Social Media management, Graphic Design Management, Collab Strategy, In Store Concept Renderings
The FFB commercial and creative teams developed an overall marketing strategy to relauch the Beefy T’s brand, which included a graphic tee program, featuring some the dopest and culturally relevant graphic artists in the space. Implemented and managed an influencer program that targeted and connected to their core gen z consumers. And designed an instore concept rendering to maximize brand awareness in retail to engage this consumer at multiple touch points.
The sell through at retail of the Hanes Beefy Tees have been significant at major retail outlets like Urban Outfitters and …
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