HANES BEEFY T
Hanes, one of the world leading apparel brands wanted reconnect with the youth consumer and drive brand awareness by relaunching one of their iconic brands from the 80’, Beefy Tees.
SERVICES:Influencer program development, Social Media management, Graphic Design Management, Collab Strategy, In Store Concept Renderings
APPROACH:The FFB commercial and creative teams developed an overall marketing strategy to relauch the Beefy T’s brand, which included a graphic tee program, featuring some the dopest and culturally relevant graphic artists in the space. Implemented and managed an influencer program that targeted and connected to their core gen z consumers. And designed an instore concept rendering to maximize brand awareness in retail to engage this consumer at multiple touch points.
OUTCOME:The sell through at retail of the Hanes Beefy Tees have been significant at major retail outlets like Urban Outfitters and …
May 18, 2021