Hunter Boots aimed to enhance the consumer experience and increase brand recognition and sales by offering product customization, specifically targeting a younger, urban audience that resonates with the youth culture.
The Bloomingdales customization event for Hunter was a highly-engaging and immersive in-store experience that leveraged the power of personalization to drive brand awareness and sales of Hunter’s iconic Original Boot series. Featuring an exclusive activation, attendees customized their boots by choosing designs from a curated list of up-and-coming and culturally relevant artists, including @byJordana. The event served as an effective means of introducing the Hunter brand to new customers while solidifying the brand’s position in the market.
Instagram engagement rate increased significantly by 2400% compared to the average monthly engagement, showing the buzz generated by the event. Led by this immersive activation, Bloomindates had its biggest month of the year with the Hunter brand.