HUNTER x BLOOMINGDALES
SERVICES
- Strategy
- Collaboration
- Brand Experience
THE CHALLENGE
Hunter Boots aimed to enhance the consumer experience and increase brand recognition and sales by offering product customization, specifically targeting a younger, urban audience that resonates with the youth culture.
THE APPROACH
The Bloomingdales customization event for Hunter was a highly-engaging and immersive in-store experience that leveraged the power of personalization to drive brand awareness and sales of Hunter’s iconic Original Boot series. Featuring an exclusive activation, attendees customized their boots by choosing designs from a curated list of up-and-coming and culturally relevant artists, including @byJordana. The event served as an effective means of introducing the Hunter brand to new customers while solidifying the brand’s position in the market.
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