Hunter Boots hired FFB Collaboration to develop a digital marketing strategy and program that would introduce the Hunter Brand to a new segment of consumers.
Our creative team launched THE HUNTER CREATORS: a series of limited-edition product releases featuring iconic Hunter boots customized by a diverse group of artists, designers, and creatives. Each artist transformed 30 pairs of Hunter boots, exploring a new medium by applying their artistic skills to natural rubber boots. The project celebrates the connection between art and the outdoors. Culminating in the execution of a creative brand campaign for Hunter.
In line with our commitment to the community and culture, our programs are designed to include a social sustainability component. For this series, we created a New Artist Discovery Contest to find the sixth artist in the series. The contest not only aimed to spotlight new talent but also provided coaching and opportunities for growth.
The first artist drop in this ongoing series sold out in just 7 minutes and generated record engagement on Hunter’s social media platforms. Initial data showed a 2100% increase in social media engagement compared to an average month for the Hunter brand.