THE APPROACH Our creative team launched THE HUNTER CREATORS: a series of limited-edition product releases featuring iconic Hunter boots customized by a diverse group of artists, designers, and creatives. Each artist transformed 30 pairs of Hunter boots, exploring a new medium by applying their artistic skills to natural rubber boots. The project celebrates the connection between art and the outdoors. Culminating in the execution of a creative brand campaign for Hunter.
SOCIAL SUSTAINABILITY In line with our commitment to the community and culture, our programs are designed to include a social sustainability component. For this series, we created a New Artist Discovery Contest to find the sixth artist in the series. The contest not only aimed to spotlight new talent but also provided coaching and opportunities for growth.