Blustream is a technology startup that aims to revolutionize the way brands connect with their customers after the sale. They wanted to position themselves as the go-to solution for brands that are seeking a genuine connection with their customers.
THE APPROACH
The FFB team developed a go-to-market strategy that included identifying untapped opportunities, developing a brand positioning, creating a new tagline, and redesigning brand pitch decks and the website.
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THE OUTCOME
Blustreams’ revamped branding and marketing material, and website, led to increased engagement with clients through various channels such as web content, webinars, and email newsletters. The updated look and feel allowed Blustream to smoothly expand its services to new markets and industries.