AIN SMITH
As our head Creative Strategist and Artistic Director, Ain lives and breathes fashion, culture, and art. In fact, no one has ever seen Ain wear the same thing twice!! Ain started her fashion career at Nordstrom; honing her skills with stints a Macy’s and the luxury retailer Saks Fifth Avenue as a buyer; followed by a very successful career at Puma, where among other things she oversaw the creative brand strategy for Fenty PUMA by Rihanna, Selena Gomez x PUMA, PUMA x XO and more. Ain’s recent work includes the SS22 Puma x Ami campaign, and event design and production for Uniqlo X Marni and Hunter Boots to name a few. If you want to find Ain, outside of working with FFB C, she’ll be at your local gallery or museum, or hanging with her 16+ nieces and nephews.
