FFB Collaboration is a brand development and commercial strategy agency built to drive revenue—not just relevance.
LOTTO
REBRANDING + LAUNCH
Lotto had the heritage—but lacked the relevance to compete in North America. We relaunched the brand by starting with the consumer, not the product—using data to close the gap between awareness and real connection. The result was a repositioning rooted in culture, built to drive both relevance and commercial growth.
What we did:
- Defined the core audience — Identified the Culture Seeker as the primary persona
- Identified the whitespace — Opportunity in lifestyle-led apparel and cultural storytelling vs. performance-heavy competition
- Repositioned the brand — Moved Lotto to the intersection of sport + lifestyle
- Built a connected GTM strategy — Aligned marketing and commercial efforts to drive both relevance and revenue
Scaled intentionally — From key cities to national reach through community-led activations
UNIQLO X MARNI
COLLAB LAUNCH
Uniqlo partnered with Italian fashion house Marni for their first-ever collaboration, and FFB led the US launch event. Inspired by the collection’s mix of modern basics and bold design, we created an experience that brought both brands to life in a way that felt elevated, immersive, and culturally relevant.
What we did:
- Translated the collection into an experience — Designed an event that reflected both minimalism and bold expression
- Secured a standout venue — Hosted at the New Museum to match the campaign’s look and feel
- Curated key cultural elements — Blended music, food, and atmosphere to reflect the collaboration
- Activated the right audience — 300+ fashion insiders, influencers, and tastemakers
Delivered a cohesive launch — Every touchpoint aligned to elevate the collaboration in the US market
HUNTER CREATORS
ACTIVATION + COLLAB STRATEGY
Hunter had the recognition—but lacked relevance with younger, style-driven consumers. While the product was iconic, the brand wasn’t showing up in the cultural spaces that shape influence today. We repositioned Hunter from a functional heritage brand into a platform for creative expression—designed to drive both cultural relevance and ongoing engagement.
What we did:
- Reframed the brand — Shifted Hunter from utility to a canvas for creativity
- Launched Hunter Creators — Built an artist-led collaboration series around the iconic boot
- Created a repeatable GTM engine — Limited drops every 4–6 weeks to sustain momentum
- Activated culture through content + IRL — Integrated social, storytelling, and real-world moments
Drove relevance + growth — Each drop built both brand equity and commercial impact
Lotto
REBRANDING + LAUNCH
Lotto had the heritage—but lacked the relevance to compete in North America. We relaunched the brand by starting with the consumer, not the product—using data to close the gap between awareness and real connection. The result was a repositioning rooted in culture, built to drive both relevance and commercial growth.
What we did:
- Defined the core audience — Identified the Culture Seeker as the primary persona
- Identified the whitespace — Opportunity in lifestyle-led apparel and cultural storytelling vs. performance-heavy competition
- Repositioned the brand — Moved Lotto to the intersection of sport + lifestyle
- Built a connected GTM strategy — Aligned marketing and commercial efforts to drive both relevance and revenue
Scaled intentionally — From key cities to national reach through community-led activations
UNIQLO X MARNI
COLLAB LAUNCH
Uniqlo partnered with Italian fashion house Marni for their first-ever collaboration, and FFB led the US launch event. Inspired by the collection’s mix of modern basics and bold design, we created an experience that brought both brands to life in a way that felt elevated, immersive, and culturally relevant.
What we did:
- Translated the collection into an experience — Designed an event that reflected both minimalism and bold expression
- Secured a standout venue — Hosted at the New Museum to match the campaign’s look and feel
- Curated key cultural elements — Blended music, food, and atmosphere to reflect the collaboration
- Activated the right audience — 300+ fashion insiders, influencers, and tastemakers
Delivered a cohesive launch — Every touchpoint aligned to elevate the collaboration in the US market
HUNTER CREATORS
ACTIVATION + COLLAB STRATEGY
Hunter had the recognition—but lacked relevance with younger, style-driven consumers. While the product was iconic, the brand wasn’t showing up in the cultural spaces that shape influence today. We repositioned Hunter from a functional heritage brand into a platform for creative expression—designed to drive both cultural relevance and ongoing engagement.
What we did:
- Reframed the brand — Shifted Hunter from utility to a canvas for creativity
- Launched Hunter Creators — Built an artist-led collaboration series around the iconic boot
- Created a repeatable GTM engine — Limited drops every 4–6 weeks to sustain momentum
- Activated culture through content + IRL — Integrated social, storytelling, and real-world moments
Drove relevance + growth — Each drop built both brand equity and commercial impact
SO WHAT DO WE ACTUALLY DO?
WE COMBINE CULTURAL INTELLIGENCE, DATA-DRIVEN INSIGHT, AND REAL-WORLD COMMERCIAL EXPERIENCE TO BUILD BRANDS WITH PURPOSE, CLARITY, AND STAYING POWER.
BRAND
FOUNDATION
We build brands with clarity, purpose, and the structure to scale.
- Brand strategy & positioning
- Brand identity development / rebrand
- Brand purpose & narrative
- Full startup brand build
MARKETING & CULTURAL CAMPAIGNS
We activate brands through culture, storytelling, and the right partnerships.
- Brand campaigns & launches
- Storytelling & cultural connection strategy
- Partnerships, collaborations & creator sourcing
- Social + grassroots execution
DATA-LED CONSUMER INTELLIGENCE
We use data to understand people – and turn that into clear commercial decisions.
- Audience discovery & segmentation
- Consumer behavior analysis
- Ai data modeling & signal identification
- Performance insights & optimization
- Market research & insider panels
- Gen Z / Millennial insight development
COMMERCIAL & GTM STRATEGY
We turn brand direction into clear go-to-market plans that drive revenue.
- Go-to-market strategy & launch planning
- Market segmentation & competitive positioning
- Commerce strategy
- Growth planning & prioritization
SO WHAT DO WE ACTUALLY DO?
WE COMBINE CULTURAL INTELLIGENCE, DATA-DRIVEN INSIGHT, AND REAL-WORLD COMMERCIAL EXPERIENCE TO BUILD BRANDS WITH PURPOSE, CLARITY, AND STAYING POWER.
BRAND
FOUNDATION
- Brand strategy & positioning
- Brand identity development / rebrand
- Brand purpose & narrative
- Full startup brand build
MARKETING & CULTURAL CAMPAIGNS
- Brand campaigns & launches
- Storytelling & cultural connection strategy
- Partnerships, collaborations & creator sourcing
- Social + grassroots execution
DATA-LED CONSUMER INTELLIGENCE
We use data to understand people – and turn that into clear commercial decisions.
- Audience discovery & segmentation
- Consumer behavior analysis
- Ai data modeling & signal identification
- Performance insights & optimization
- Market research & insider panels
- Gen Z / Millennial insight development
COMMERCIAL & GTM STRATEGY
We turn brand direction into clear go-to-market plans that drive revenue.
- Go-to-market strategy & launch planning
- Market segmentation & competitive positioning
- Commerce strategy
- Growth planning & prioritization
If we did what you expected, we didn’t go far enough
Clarified Lotto’s modern role in sport and culture, developed core personas, and built a commercial strategy to support a North American relaunch.
IMPACT
- 6 consumer personas defined; 2 core personas activated for NA relaunch
- North American commercial + GTM strategy developed to guide launch and growth
- Integrated launch across press, digital, OOH, and talent driving 10.9M+ reach
- Editorial and media placements overdelivered (up to 120% of plan + strong CTR)
- OOH wild posting nearly doubled reach (2M+ impressions vs. 1M plan)
- Strong cross-channel engagement signaling real audience resonance
- Positioned Lotto with key retailers, driving early Tier 0/1 distribution
Brand Relaunch · Persona Development
Commercial Strategy · Culture Embedment
Identified key audience segments and translated them into artist collaborations and key retail partnerships rooted in brand relevance—not trend chasing.
IMPACT
- 4 consumer personas defined; 1 core persona activated
- Commercial + GTM strategy developed for cultural collaboration model
- Activated collaborators (1.7M+ combined following)
- Creator-led campaign drove 170K+ views / 21K+ interactions
- Earned media delivered 554M+ potential reach
- Retail, event, and digital activation drove engagement + sell-through
- Strong audience response validated subculture resonance
Persona Development · Artist Collaboration
Strategic Commercial Partnerships
Developed an artist collaboration strategy and activation approach that connected brand heritage to contemporary culture through meaningful moments.
IMPACT
- Artist collaboration strategy + activation developed
- Connected brand heritage to contemporary culture
- Activated collaborators (4 creators / 130K+ combined following)
- Social campaign drove +2100% engagement
- Launch product sold out in 7 minutes
- Expanded audience and strengthened cultural relevance
Artist Collaboration Strategy
Brand Activation
Built and executed a retail-driven product launch strategy for Birkenstock—connecting brand, community, and commerce to drive turnout and sales.
IMPACT
- Store activation + launch strategy executed
- Drove 300+ attendees and audience expansion
- Activated 10+ influencers and local community
- Strong engagement within local running community
- Event sold out, signaling cultural relevance
- Drove in-store traffic and commercial impact
Retail Activation
Store Opening Strategy
Developed and executed launch and brand activation strategy for UNIQLO x MARNI—translating the collaboration into an immersive experience that drove engagement and demand.
IMPACT
- Defined the launch and activation strategy for the U.S. market
- Translated UNIQLO x MARNI into a physical brand experience
- Activated press, influencers, and key industry audience
- Drove overflow attendance + waitlist demand
- Positioned the brand at the intersection of culture + design
- Delivered immersive experience driving perception + launch momentum
Executed a full relaunch strategy for the Beefy-T—activating creators, expanding retail, and driving high sell-through across key styles.
IMPACT
- Relaunch + collaboration and GTM strategy executed
- Brand campaign drove 3M+ impressions
- Activated 10+ creators and influencer network
- Expanded retail presence with +12% growth (Urban Outfitters, Pacsun)
- Strong sell-through with 85% of styles sold out
- Drove awareness, retail velocity, and brand momentum
Relaunch Strategy · Collaboration Strategy + Execution
Influencer Seeding Strategy · Retail Strategy
Executed brand development and go-to-market strategy for VCNY—defining positioning, activating creators, and driving retail expansion.
IMPACT
- Brand development + collaboration and GTM strategy executed
- Defined new positioning, tagline, and brand system
- Creator-led campaign drove 375K+ views / 10K+ interactions
- Activated influencer (1.3M+ following) driving audience expansion
- Strengthened cultural relevance with sold-out activation
- Market research to expand retail reach with sell-in to Walmart and Costco
Brand Development · Collaboration Strategy
Social Media Strategy
Led data insights and donor strategy for UMPS CARE, building segmentation models, improving engagement, and driving significant growth in sponsorship.
IMPACT
- Market research + donor insights developed
- Built RFM model to optimize donor rewards program
- Increased donor engagement +150%
- Increased sponsor donations +530%
- Data-driven strategy improved campaign performance + targeting
- Enabled smarter donor segmentation and growth strategy
Data Insights · Donor Sponsorship Strategy
Campaign Optimization